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Unlocking Success: The Hidden Role of Human Judgment in Data-Driven Marketing

Podcast

November 12, 2024

51 Minutes

Are data-driven decisions overrated? On this special roundtable episode, we challenge the conventional wisdom that more data always leads to better outcomes. Our guests, Kevin McEvilly, Andrew Fox, and Mike Della Porta, discuss the pitfalls of relying solely on analytics and the importance of human insight in crafting successful marketing strategies. Are you ready to rethink your approach?

Presented By

Zayo, Inc.
Canvas Worldwide

Speakers

Kevin McEvilly
SVP of Technology, Canvas Worldwide

Andrew Fox
Founder and CEO of Unista LLC Unista

Mike Della Porta
Founder, Della Porta Consulting