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Segmentation and Targeting Manager

Segmentation and Targeting Manager

Location: Boulder or Denver,CO     Department: Business Analyst, Finance, Sales

Job Number: MR-1147

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Segmentation and Targeting Manager                                                

Boulder or Denver, CO

Exempt

Reports To: Director, Sales Enablement

 

Company Description

Zayo Group Holdings, Inc. (NYSE: ZAYO) provides communications infrastructure solutions, including fiber and bandwidth connectivity, colocation and cloud infrastructure to the world’s leading businesses. Customers include wireless and wireline carriers, media and content companies, cloud providers, finance and professional services and other large enterprises. Zayo provides customers with flexible solutions and self-service through Tranzact, an innovative online platform for managing and purchasing bandwidth.

Position Description

The Segmentation and targeting manager will focus on leading all aspects of segmentation, targeting and positioning at Zayo with a key focus on the TAP (Target Account Program) and HIP (High Impact Potential) ABM targeting strategy. The manager will provide ongoing financial and data analysis of all current and potential accounts that will refine our targeting strategy and define sales engagement and marketing programs. As part of the sales enablement team this position will coordinate the compiling and reporting of these metrics for presentation to various departmental leads. This position will build out the current strategy to ensure we are targeting the sweet spot accounts that are a perfect fit for Zayo’s Communications infrastructure. The Segmentation and targeting manager will analyze and understand the customer/prospect landscape and be able to articulate and activate sales on an ongoing basis. This position will manage pro-active targeting prioritization and requests with all sales channels. In addition, this manager will manage, maintain and enhance current data systems and tools including list requests.  This role provides a challenge, variety, and exposure to several areas of the business.

The position requires excellent analytical skills and attention to detail, it does require telecommunications knowledge. Personal communication skills and pro-active ownership are critical, as this role demands constant interaction with sales, operations, finance across the multiple business units of Zayo Group.

Responsibilities

  • Solidify and enhance the current Zayo segmentation and targeting strategy with a focus on TAP and HIp accounts;
    • Analyze, clean, transform, validate and model data to drive strategy;
    • Lead segmentation and targeting for all sales channels and verticals including inside sales;
    • Work closely with vertical marketing leads on ongoing refinement of sweet spot targets for each vertical;
    • Manage and streamline account reprioritization requests and approvals;
    • Analyze account/target quality and traction on an ongoing basis and make recommendations on targeting and traction strategies
  • Own preparation and validation of internal reporting tools to present conclusions gained from analyzing data, including Account Quality and Traction, Vertical Targeting, Campaign Opportunities, and Business Efficiency;
  • Create and Maintain Reports and Dashboard tracking success within Salesforce;
  • Collaborate with sales enablement and strategic marketing peers to reinforce sales adoption and enablement against targets
  • Collaborate with peers (Sales Operations, Sales leaders, Product leads and Marketing leaders etc.) to capture, cleanse, and load data to enable intelligent reporting use in Salesforce and Tranzact;
  • Develop and launch a tiered engagement strategy for ranked existing customer and prospect accounts;
  • Lead targeting aspects of all account-based marketing initiatives;
  • Collaborate with sales enablement and strategic marketing peers to reinforce sales adoption and enablement against targets
  • Develop a contact strategy and tracking method;
  • Develop and support a predictive marketing analytics tool;
  • Support campaign list data pull request;
  • Drive process improvement efforts and coordinate with IT resources to simplify capture, reporting, and quality assurance tasks;

Qualifications

  • Bachelor of Science degree in business, finance, or related field of experience – undergrad or post-grad, postgrad preferred.
  • Strong analytical and organizational skills.
  • Strong attention to detail.
  • Proficient in Microsoft Office and /or Google applications, with advanced skills in Microsoft Excel/Google sheets.
  • Advanced in SFDC applications
  • Proficient in Access applications
  • High energy individual with strong work ethic.
  • Excellent interpersonal skills and an ability to interact effectively with all personnel.
  • Excellent written and verbal communications skills
  • Pro-active autonomous yet comfortable teaming with others on various projects.

Rewards

  • Competitive compensation
  • Excellent benefits including health, dental, vision, 401 (k), disability and life insurance
  • Fitness membership discounts
  • Generous paid time off policy including paid parental leave

Zayo is an Equal Opportunity Employer. Zayo does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

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