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(Co)location: How More Companies Are Pushing Their Content to the Edge

Driven by bandwidth-intensive services and streaming, Internet traffic has continued on a dramatic growth trajectory. According to a recent Cisco report, global IP traffic is expected to pass the zettabyte threshold by the end of this year and should reach two zettabytes by 2019.

As more people adopt streaming and real-time entertainment in their personal lives, and rely on connectivity, file sharing and big data in their professional lives, the businesses are upgrading their communications infrastructure to provide fast, high quality services.

In addition to high capacity connectivity, businesses are increasingly adopting colocation and cloud services, which provide greater capacity at less cost than a traditional in-house hardware and software platforms. When it comes to data centers, many businesses are adding capacity in both traditional Tier 1 markets and, increasingly, to Tier 2 markets – growing population centers like Nashville, Minneapolis and Denver.

zColo U.S. Tier Markets

The Reason?

In large part, it’s to improve quality of high-bandwidth Internet services to users outside of the top metro areas. Providers are caching their content and services in these Tier 2 data centers, which are extending the “edge” of the Internet further from the Tier 1 hubs of New York, Silicon Valley, Chicago, Dallas and Miami. This approach improves speed and latency, requirements for high def streaming, fast twitch gaming and a host of cloud-based services for businesses.

Service providers of all stripes, along with enterprise organizations—particularly small and mid-sized companies—are pushing the Internet expansion across a broader geographical base. According to a recent report by Ovum, the global analyst firm, the enterprise migration to the cloud is not the only factor affecting data centers and the associated demand for colocation services. “The explosive growth of video is…fundamentally changing how networks are constructed.”

Leveraging Location

Over the past 18 months, zColo has added seven facilities in Tier-2 markets in the U.S., including:

  • 3 in the Denver metro area
  • 2 in Orange County, California
  • 1 in Minneapolis
  • 1 in Waco, Texas
  • Denver, CO
  • Orange County, CA
  • Minneapolis, MN
  • Waco, TX

zColo’s footprint now includes nearly 40 data centers in the U.S. and another 20 in Europe and Canada. From carrier hotels in the heart of major connectivity hubs to highly-secure disaster recovery campuses, all of our strategic locations offer a variety of solutions for any user.

Consequently, rather than build their own data centers in these smaller markets, many content providers want to partner with colocation providers, like zColo that are in the right geographic locations, with the necessary density and can offer connectivity, scalability and reliability, as well as square footage and power.  To learn about Zayo’s colocation options in Tier-1 and Tier-2 markets, check out our zColo facilities list.

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