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Vice President, Strategic Marketing

Vice President, Strategic Marketing

Location: Boulder,CO     Department: Marketing

Job Number: LH-1008

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Vice President, Strategic Marketing                                                                    

Boulder, CO

Exempt

Reports To: Executive Vice President, Corporate Strategy

 

Company Description

Zayo Group provides Communications Infrastructure services, including fiber and bandwidth connectivity, colocation and cloud services to the world’s leading businesses. In addition to high-capacity dark fiber, wavelength, Ethernet and other connectivity solutions, Zayo offers colocation and cloud services in its carrier-neutral data centers. Zayo provides clients with flexible, customized solutions and self-service through Tranzact, an innovative online platform for managing and purchasing bandwidth and services.

Position Description

The Vice President, Strategic Marketing will report directly to the EVP Corporate Strategy and is responsible for leading the Strategic Marketing practice.  He/she will help build and lead a high caliber team of strategic marketing professionals.  The Vice President, Strategic Marketing will be accountable for:

  • Leveraging marketing dollars and activities to best utilize resources and deliver value;
  • Creating clear and consistent messaging and value proposition for Zayo; building brand awareness globally; and creating a unified brand image;
  • Developing clear targeting and positioning for verticals, solutions and geographies;
  • Enabling Zayo to sell the portfolio across all products and segments providing a customer-friendly gateway to a product-driven organizational structure;
  • Aligning marketing initiatives and calendaring across the company for optimal Sales execution;
  • Developing process, tools and systems for sales effectiveness and goal attainment; and
  • Providing overall metrics of marketing value through a centralized marketing model.

Responsibilities

The Vice President, Strategic Marketing is responsible for leading an organization that is structured to partner with the business to drive growth and engagement.  This includes brand, digital marketing, field marketing, sales enablement and product marketing.  Responsibilities include, but are not limited to:

  • Establishing vertical-based marketing support for each of Zayo’s top target verticals;
  • Implementing field marketing function to help regional Segment and Sales groups generate in-region demand;
  • Improving Targeting activity to ensure appropriate coverage of key accounts and prospects;
  • Driving inbound leads to sales through demand generation/campaigns;
  • Tightening overall Zayo messaging and consistency across Segments;
  • Improving Sales training programs;
  • Maximizing impact of cross company events.

Qualifications

  • Bachelor’s degree or higher in a marketing related field
  • 10+ years of recent marketing leadership experience
  • Hands on ability using analytical tools and marketing technology
  • Expertise in social media and digital marketing
  • Experience developing and managing budgets
  • Experience in the Technology or Telecommunications industry a plus

Rewards

  • Competitive compensation
  • Excellent benefits including health, dental, vision, 401 (k), disability and life insurance
  • Fitness membership discounts
  • Generous paid time off policy including paid parental leave

Zayo is an Equal Opportunity Employer. Zayo does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

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